The Zermatt Unplugged Foundation (ZUF) is a recognized non-profit foundation dedicated to promoting young artists. It devises and supports platforms that facilitate and develop the exchange of musical and artistic content.
The core aim of the foundation is to discover talented musicians at an early stage in order to promote them and support them in building their careers. In addition, ZUF develops and promotes platforms and formats that enable the communication ofmusic and culture to children, youths and young adults.
ZUF creates valuable opportunities for discovery and facilitates encounters between musicians and their audiences throughout the year, but most particularly during the Zermatt Unplugged festival. By establishing artist residencies, talent promotion/placement programs and platforms, as well as other cultural activities, ZUF promotes creative exchange and supports dialogue between the various players active in the music industry.
The focus is invariably on creating low-threshold access to music and offering all interested parties the opportunity to engage and connect with music as an art form.
