Fresh, real and surprisingly different – that's our new brand identity, which we developed in collaboration with Studio Geissbühler.
We've placed the core idea and USPs of our brand center stage:
Unplugged meets Zermatt.
Handcrafted meets icon.
Our brand image is now defined by a new visual world created by photographer Boris Müller, who captured unvarnished images-with-a-twist of life around Zermatt for us. The expected is surprisingly reinterpreted in a way that showcases the feeling of vitality present at the festival: village world meets visitor world meets music world. This snapshot is a breath of fresh air that sees style meet intimacy, the extraordinary meet the everyday. The handwriting is a nod to the handcrafted, the brand color yellow an invitation to soak up the rays of sun surrounding the Matterhorn.
