Putting an end to the pretense, displaying heartfelt vulnerability, crafting beautiful music: these are the things for which Blair Davie is so admired. A guest at Zermatt Unplugged last year, Blair moved many concert-goers to tears with his emotionally unreserved renditions of songs like Lovely and Edge of a Feeling. He sings plaintively about such topics as heartbreak, bullying and bisexuality with disarming honesty and fervor. As an artist, Blair, at every concert, in every moment, goes just that little bit further than most in allowing the world to embrace him. Blair Davie is the new campaign face of the upcoming festival edition.