Ten years after his appearance at Zermatt Unplugged, James Arthur is once again doing us the honor as part of his Bitter Sweet Love world tour. Back then, the British musician was a young shooting star with a sensitive voice and charismatic demeanor who had the people of the UK and on the European continent falling at his feet. Naturally, everyone wanted to earn money from him, mold him, tell him what to do. James Arthur's life was soon marred by discord and illness, yet he never let it drag him down. His creative output is monumental. I mean, this guy withstood the pressure of the business machine! The result: It'll All Make Sense in the End. Today, James Arthur is one of the world's most successful artists boasting five studio albums, a myriad of hits and over 38 million monthly listeners on Spotify. Emotional ballads, catchy pop, honesty and intensity are the ingredients of a music that has the power to touch listeners instantly.


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